Sledgehammer by Peter Gabriel (1986)
So · 5:12
The most-awarded music video ever made is five minutes of innuendo that you sang along to, loudly, as a child.
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What the title means
The "sledgehammer" is the first in a list of things the narrator offers to be for you, every one of them pointing the same way. Gabriel has said the song is a tribute to the innuendo of the soul records he grew up on, the classiest excuse available.
What the song is actually about
Peter Gabriel has been open that Sledgehammer is a tribute to the soul records of his youth, Otis Redding's in particular, and that those records were full of innuendo he wanted to reproduce. So the song is a list of things he can be for you: a "sledgehammer", a "steam train", a "bumper car", a "big dipper", "fruit for your fruit cage". It reached number one in the United States in 1986, an entire nation humming along to a catalogue of fairground euphemisms.
The video is why almost nobody notices. Stephen R. Johnson's stop-motion, animated by Aardman and the Brothers Quay, with the dancing chickens, the fruit face and the train circling his head, is so inventive and so charming that it disarms the lyric completely. It won nine MTV Video Music Awards in 1987, still the record for a single video. Generations of children have sung the chorus at full volume with no idea what it means, and Gabriel, a famously thoughtful man, seems to have enjoyed that immensely.
Its afterlife is the penny dropping. About 260 people a month search for what Sledgehammer means, decades after singing it, and the answer is the list of objects. Play it for someone who only knows it from the radio, read them the list slowly, and watch their childhood reorganise itself.
The line
“I wanna be your sledgehammer”Asked
- What is Sledgehammer really about?
- Sex, told through a list of objects the singer offers to be, in tribute to the innuendo of 1960's soul, by Gabriel's own account.
- How many awards did the Sledgehammer video win?
- Nine MTV Video Music Awards in 1987, still the record for a single video.
- Who made the Sledgehammer video?
- Director Stephen R. Johnson, with animation by Aardman and the Brothers Quay.
- How do we know it's about a dick?
- Documented. Gabriel's own account of the soul-innuendo tribute, the chart peak and the awards are on Wikipedia.en.wikipedia.org ↗
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